Who reads a Playboy Magazine?


Guess what's my assignment for this week? It's on Playboy magazine, how to get it into Singapore that is.

How nice it is....

While doing my research for my assignment, I come across this interesting, creatively innovative advertisement. The topic is already much sensitive to appear on my blog so I wouldn't want any illicit materials to appear here. I won't want to be caught for an assignment such as this, it's simply not worth it.

I got to develop:

1. Consumer insight
2. Market insight
3. Competitive insight
4. Finally, an insight into what I think Playboy will want

Tough assignment since I know nuts about advertising and much less, Playboy.

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